Our CEO Victoria Ipri began writing professionally in 2006, starting as a copywriter, then earning a degree in search engine optimization (SEO) and, finally, establishing herself as a LinkedIn expert and a leader in the field of applicant tracking system (ATS) compliance for job seekers. Victoria lives in the Philadelphia metro area where she lovingly tends to her 16-year-old cat, 4 adult children, and three darling grandchildren. Her philosophy is “What you do today is important, because you’re exchanging a day of your life for it.” Victoria loves to end her workday with cheese and a very good whine.